Will Knack
3d + Creative Solutions
Motion Designer Expert
Available Worldwide
@willknack
will@willianknack.com.br
+55 41 992516679
São Paulo + Curitiba / Brazil

will knack

PIPEFY

Sketching and growing an expressive animation processes improvement

At Pipefy, I had a chance to lead the design team from marketing and build together with the product an integrated design system between Figma and After Effects, also responsible for driving the new Visual Design, Art Direction, and UI, which improved our production speed by at least +200%. The role allowed us to empower doers from the team to have intelligence and dynamics to create solutions independently and draw a connected visual style on UX, Ads, and Video projects.

CREATIVE ART DIRECTION

The role allows me to empower doers from the team to have intelligence and dynamic to create solutions independently and with a connected visual style on UX, Ads, and Video projects.

+200%

Production speed in at least 2x more from old processes

+100

Video created in 6 months to multi-plataforms

1,8

Dedicated videos ready to go per day on this period

The brand identity updated a complete multiplatform identity with the product team and allowed to connect languages from marketing to the real user experience.

MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
MOTION DESIGNMOTION DESIGN MOTION DESIGN
MOTION DESIGN

"Will is a talented designer I would recommend for any team looking for someone skilled in motion design and animation. Will is multi-talent. He has helped navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to designing and developing various marketing assets such as case studies, ads, social, creative, content, and more. Will is composed and executes with speed. He's well-liked and respected by his peers".

Profile
Rochelle Clark
Director of Corporate Marketing at Pipefy

"Will is a highly skilled 3D artist with loads of experience. His ideas lead to unique creativity; he has a sharp eye for detail, he is a fast worker making efficiency a priority, and he quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates. He is a team player but knows how to take the reins and finish projects directly with the client. I truly look forward to working more with Will".

Maurivan Padilha
Sr. Principal Designer at Pipefy

"Will Knack is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks. This helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does. It was an honor to work with him".

Mérie Oliveira
Master in Language Studies, Marketing Analystt
loopeable hero art direction, animation
HOW PIPEFY WORKS art direction, animation and sound edition
Pipefy hr vertical art direction and animation
Pipefy cS vertical art direction and animation
Pipefy reasons art direction, animation and sound edition
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