At Pipefy, I had a chance to lead the design team from marketing and build together with the product an integrated design system between Figma and After Effects, also responsible for driving the new Visual Design, Art Direction, and UI, which improved our production speed by at least +200%. The role allowed us to empower doers from the team to have intelligence and dynamics to create solutions independently and draw a connected visual style on UX, Ads, and Video projects.
The role allows me to empower doers from the team to have intelligence and dynamic to create solutions independently and with a connected visual style on UX, Ads, and Video projects.
Production speed in at least 2x more from old processes
Video created in 6 months to multi-plataforms
Dedicated videos ready to go per day on this period
The brand identity updated a complete multiplatform identity with the product team and allowed to connect languages from marketing to the real user experience.
"Will is a talented designer I would recommend for any team looking for someone skilled in motion design and animation. Will is multi-talent. He has helped navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to designing and developing various marketing assets such as case studies, ads, social, creative, content, and more. Will is composed and executes with speed. He's well-liked and respected by his peers".
"Will is a highly skilled 3D artist with loads of experience. His ideas lead to unique creativity; he has a sharp eye for detail, he is a fast worker making efficiency a priority, and he quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates. He is a team player but knows how to take the reins and finish projects directly with the client. I truly look forward to working more with Will".
"Will Knack is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks. This helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does. It was an honor to work with him".