Will Knack
3d + Creative Solutions
Motion Design Expert
Available Worldwide
@willknack
will@willianknack.com.br
+55 41 992516679
São Paulo + Curitiba / Brazil
Book 1:1 Appointment
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Hello Marina Leitão :)

what are you looking to animate Today?

will knack
will knack
will knack
will knack
will knack

My journey has been committed to getting things done, coming alive through animations made smartly and by passion in each keyframe.

By understanding the challenges from multiple angles, I can connect the dots and create smart motion design solutions. This is evidenced by my track record of building and managing high-performance projects in a short time with an optimized process and goal-based.

I look to find smart solutions to problems where I can learn and develop the most. I’ve taken on many different types of projects and 3D challenges, including ads, design systems, online and offline publishing, and a lot of motion design experiences.

No matter what I’m working on, I’m very invested.  

why
why
why
why
why
why
why
why
why

values and ambitions

HUMAN APPROACH
Promote work/ life balance

CREATIVITY LEADING EXECUTION
It’s the result that counts
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COLABORATIVE
Contributing meaningfully to collective goals
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PASSIONATE FOR WHAT I DO
Opportunity to learn and grow my international career

PUSHING LIMITS
Being humble and stay hungry 

TRUSTED BY MANY CLIENTS AROUND THE WORLD

With my background in Design and Audiovisual Communication, I have been helping clients, brands, agencies, small businesses and startups to optimize their animation processes through high quality deliveries that generate results for their communication.

Before dedicating my full time to my clients, I had the opportunity to work closely with the most creative professionals in São Paulo and Curitiba, also developing projects with a global reach in places of extreme quality and recognized in the market.

Over the course of my career, I have implemented smart solutions merging processes and diverse capacities to bring undeniable meaning for companies that believed in my skills. Each had its own unique challenges and required me to learn, grow, and expand my skill set.

Main 18+ years of motion design experiences background
9+ years professional connecting UX and brands
Bachelor's degree in Design and Audiovisual Communication
Cinema 4D, Figma, After Effects and full Adobe Suite Mastering
Experienced Motion execution using Lottie, Json, Spline, and Webflow.
2D & 3D animations for SaaS, multi-screens, and Ad campaigns
Ownership: closer, caring, and trusting relationship
Problem solver on many areas of Design, online and offline.
Time and resources management for maximum effectiveness
work
work
work
work
work
work
work

PIPEFY

Sketching and growing an expressive animation processes improvement

At Pipefy, I had a chance to lead the design team from marketing and build together with the product an integrated design system between Figma and After Effects, also responsible for driving the new Visual Design, Art Direction, and UI, which improved our production speed by at least +200%. The role allowed us to empower doers from the team to have intelligence and dynamics to create solutions independently and draw a connected visual style on UX, Ads, and Video projects.

CREATIVE ART DIRECTION

The role allows me to empower doers from the team to have intelligence and dynamic to create solutions independently and with a connected visual style on UX, Ads, and Video projects.

+200%

Production speed in at least 2x more from old processes

+100

Video created in 6 months to multi-plataforms

1,8

Dedicated videos ready to go per day on this period

The brand identity updated a complete multiplatform identity with the product team and allowed to connect languages from marketing to the real user experience.

MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
MOTION DESIGN
Wiser Motion Production
Visual experiences by micro-interactions to complex design narratives
2d + 3d explorations
Shooting to the moon into many hi-end visual storytellings
next steps
next steps
next steps
next steps
next steps

trustfull
international
motion
expert

My professional experience has provided a strong foundation and priceless insight into my strengths, interests, and areas of opportunity. To the next years, I aim to build strong relationships and trust by establishing myself as an international expert in my field.
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This target will require dedicated investment both in and outside of my role, gathering new perspectives from partners, colleagues, and mentors.
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I believe that I have the drive and the soft skills to be a great fit for your team for years to come, knowing that I already have relevant experience and success in my previous roles.

WHAT I (WILL) DO FOR YOU

Closer, caring, and trusting relationship

I come from a design background, but I have a solid understanding of the business. This well-rounded view allows me to connect with colleagues from disparate departments and points of view quickly and authentically.

Creativity in problematic situations

In the short term, I'm here to solve problems.
I have implemented intelligent solutions merging processes and diverse capacities throughout my career to bring definite meaning to companies that believed in my skills. Each had its unique challenges and required me to learn, grow, and expand my skill set.

The best way to get things done

I have a natural ability to orchestrate time and resources for maximum effectiveness. With the proper prioritization, we can quickly approach each task in order of importance and create an action plan.

Responsibility in Action

With a solid responsibility, my talents take psychological ownership of anything I'm committed to, whether large or small, challenges. My values are driven to do things right, and my impeccable ethics combine to create the reputation of being wholly dependable.

Building bridges for peoples of different cultures

By understanding the challenges from multiple angles, I'm able to connect the dots and create solutions. This is evidenced by my track record of building and managing high-performance teams.

"Will is a talented designer I would recommend for any team looking for someone skilled in motion design and animation. Will is multi-talent. He has helped navigate multiple iterations of our corporate website, helped develop company brand guidelines, created countless product videos, and contributed greatly to designing and developing various marketing assets such as case studies, ads, social, creative, content, and more. Will is composed and executes with speed. He's well-liked and respected by his peers".

Profile
Rochelle Clark
‍Director of Corporate Marketing at Pipefy

"Will is a highly skilled 3D artist with loads of experience. His ideas lead to unique creativity; he has a sharp eye for detail, he is a fast worker making efficiency a priority, and he quickly learns new skills as projects demand it. I've been very impressed by his professional quality of work and the variety of art he creates and animates. He is a team player but knows how to take the reins and finish projects directly with the client. I truly look forward to working more with Will".

Maurivan Padilha
‍Sr. Principal Designer at Pipefy

"Will Knack is an amazing human being and professional. He is a dreamer and always looks for improvements using benchmarks. This helped us to make better decisions. He is passionate about what he does, making him raise the bar in each new job or task that he does. It was an honor to work with him".

Mérie Oliveira
‍Master in Language Studies, Marketing Analyst

"Will is such a good professional and coworker. I had the pleasure to work with him at Pipefy and saw how his creative mind led us to a new level. Whether in Motion Graphics or illustration, Will is multidisciplinary in several areas of design. He is very collaborative, proactive, and always there to assist the team and stakeholders".

Guilherme Angelucci
‍Sr. Marketing Designer na Pipefy

"Will is leaded by his curiosity, determination and passion to become a better and better designer. When we worked together at Lumen, I could learn so many things with him, especially about 3D Max, because of his will (I am not playing with words) to test out new solutions and techniques at home, on his spare time. He is an excellent team worker, good listener and proactive to propose great solutions. His presence and competency made the work more pleasant and richer experience for sure!"

Guilherme Chee
‍Senior UX Designer at Venturus

"Will is incredible. He is a unique type of designer, combining creativity with quality work and a different look for different project solutions. A person open to conversations and discussions. I hope to be able to work with him again".

Willian Lopes
‍Sr. Analyst Product Designer
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